06/13/2013

Mahwah, NJ – June 13, 2013 – Doug Albregts, President, Sharp Imaging and Information Company of America (SIICA), a division of Sharp Electronics Corporation, has been invited to deliver the keynote address at the June BTA Mid-America meeting, Cruise to Success, to be held June 17-18 in Chicago. At this meeting, Albregts will explore the new landscape facing the channel and what manufacturers and dealers can do to help protect and transform their collective business.

“The industry has seen dramatic reduction and consolidation over the past decade,” said Albregts. “To survive in a rapidly changing environment where virtualization is becoming the norm, manufacturers and dealers alike need to embrace new business models to enhance operational efficiencies, drive better business practices, and expand channel opportunities for growth.”

Founded in 1926, The Business Technology Association (BTA) is an international not-for-profit trade association serving independent dealers, value-added resellers, systems integrators, manufacturers and distributors in the office technology industry. BTA helps its members profit through a wide variety of services, including free legal advice and guidance; business benchmarking studies and reports; information on the latest news, trends and products in the industry; strong educational offerings; and industry-specific publications.

Sharp Imaging and Information Company of America is a division of Sharp Electronics Corporation, the U.S. sales and marketing subsidiary of Sharp Corporation, Osaka, Japan. For more information about the complete line of Sharp business-to-business products, contact Sharp Electronics Corporation, Sharp Plaza, Mahwah, N.J., 07495-1163

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