Clear Choice Technical Services of San Francisco

Contact Us Now
(415) 423-0663 Live Chat Software

Competing With the Internet: A Sales Lesson in Two Parts

October 21, 2013 By Admin

Competing With the Internet: A Sales Lesson in Two Parts

I bought a car last weekend. Usually this is the type of experience that’ll have me blogging about how paper isn’t dead, print is still going strong, etc., etc. And it’s true. There’s still about 5 tons of paper and plenty of toner and ink used in every car sale – duplicates, triplicates, impact printers, what have you. So yay, print.

The thing that intrigued me about this experience, though, is how much the Internet has changed the buying process. There was a time when you’d go into a car dealership armed with an issue of Consumer Reports and whatever knowledge you were able to gather from newspapers, advertisements and, if you were lucky, knowledgeable friends. Today, however, there are no unknowns – or at least, no reason for there to be. Thanks to the Internet, every single piece of information you need to make an informed purchase is online. I walked into that dealership knowing the maximum I should pay and the minimum my old car was worth. So when the salesman quoted a price well below my maximum and a valuation well above my minimum, my husband and I just looked at each other for a moment and said, “Well, OK.”

I admit I felt a little empty. I even looked at the salesman and said, “Shouldn’t we be haggling now?” But the prices were all fair and exactly what I wanted. As was the car.

And here’s the differentiator. I went into the car-shopping experience with everything decided – except for the car itself. We had it narrowed down to three. Two of the dealerships were next door to each other, so we started there. We got out of the car at the first lot and started to walk around. Now, I ask you: When was the last time you managed to take more than three steps on a car lot before a salesperson was shaking hands with you? Well, not here. We wandered around for 10 minutes without so much as a greeting or eye contact. The cars looked great – but there was no one to tell us that. So we headed next door. Our salesman greeted us within 30 seconds, asked all the right questions, and had us test-driving our top choice minutes later. We never even made it to the third dealership.

This all struck me again when I was at the recent BTA East event. The final presentation of the day, “Building the 21st Century Sales Force,” reiterated so much of what I experienced while car shopping, and all of it is as true for the imaging dealer as it is the car dealer. Troy Harrison of Kansas City-based SalesForce Solutions explained that the Internet is the new competitor, but that doesn’t mean all is lost. It just means you have to adapt your sales style. No longer will product pitches alone sell a product; customers can find all the facts and figures they want online. Salespeople must use their expertise and bring value through the sales call itself. Customers can click the Easy button and order supplies, but can that compete with the full value of the solutions you can offer them? It can’t. But it’s up to you to make sure they know that through the knowledge, expertise and follow-through you provide. Habitual customers buy because they always have, says Harrison. Loyal customers buy because you’re doing what needs to be done to keep their business.

The Internet makes things easy. It’s up to you to kick things up a notch and make things worthwhile.

Posted by Amy Weiss on 10/17/2013

Filed Under: Uncategorized

Want Us to Contact You with a Quote

FAST - EASY - FREE "1min Fill in Below"

Don’t Miss Our Latest Promos. Subscribe Our Newsletter Now!





Name:

Email:

Phone:

San Francisco, CA 94104

(415) 423-0663


Affordable Copiers – Service Area we Cover

Los Angeles, San Diego, San Jose, East San Gabriel Valley, San Francisco, Fresno, Sacramento, Long Beach, Oakland, Bakersfield , Anaheim, Santa Ana, Riverside, Stockton, Chula Vista, Irvine, Fremont, San Bernardino, Modesto, Oxnard, Fontana, Moreno Valley, Huntington Beach, Glendale, Santa Clarita, Garden Grove, Oceanside, Rancho Cucamonga, Santa Rosa, Ontario, Elk Grove, Corona, Lancaster, Palmdale, Coachella Valley, Salinas, Hayward, Pomona, Escondido, Sunnyvale, Torrance, Pasadena, Orange, Fullerton, South Bay Cities, Thousand Oaks, Visalia, Roseville, Concord, Simi Valley, Santa Clara, Victorville, Vallejo, Berkeley, El Monte, Downey, Costa Mesa, Carlsbad, Inglewood, Fairfield, Ventura, Temecula, Antioch, Richmond, West Covina, Murrieta, Norwalk, Daly City, Burbank, Santa Maria, El Cajon, San Mateo, Rialto, Clovis, Compton, Vista, Mission Viejo, South Gate, Vacaville, Carson, Santa Monica, San Marcos, Hesperia, Arden-Arcade, Westminster, Redding, Palos Verdes, Santa Barbara, San Leandro, Chico, Loomis Basin-Folsom Lake, Hawthorne, Whittier, Newport Beach, Livermore, Citrus Heights, Tracy, Indio, Alhambra, Chino, Buena Park, Hemet, Redwood City, Merced, Lakewood, Tustin, Lake Forest, Napa, Mountain View, Bellflower, Pleasanton, Alameda, Baldwin Park, Chino Hills, Upland, Folsom, San Ramon, Perris, Milpitas, Union City, Manteca, Apple Valley, Turlock, Redlands, San Gorgonio Pass, Rancho Cordova, Redondo Beach, Pittsburg, Yorba Linda, Walnut Creek, Palo Alto, Camarillo, Davis, Yuba City, Laguna Niguel, San Clemente, Pico Rivera, Lodi, Montebello, Madera, Florence-Graham, Santa Cruz, Encinitas, La Habra, Tulare, Carmichael, Monterey Park, Castro Valley, Cupertino, Gardena, Rocklin, National City, Lake Elsinore, Petaluma, Huntington Park, San Rafael, La Mesa, Arcadia, Woodland, Santee, Brentwood, Fountain Valley, Diamond Bar, Porterville, Hanford, Novato, Rosemead, Dublin, Highland, Colton, Cathedral City, Watsonville, Yucaipa, Delano, Gilroy, Placentia, West Sacramento, Glendora, Palm Desert, Aliso Viejo, Cerritos

Zip codes: 94102, 94103, 94104, 94105, 94107, 94108, 94109, 94110, 94111, 94112, 94114, 94115, 94116, 94117, 94118, 94121, 94122, 94123, 94124, 94127, 94131, 94132, 94133, 94134, 94158.

Get Free VOIP Phone System Quotes! Yes Click Here

We Work On Most Models

Copier Lease San Francisco Supported Brands

Copy Machine Service Location


555 California Street San Francisco, California 94104
Phone Number: (415) 423-0663
 

Business Hours

Mon-Fri: 8:00AM - 5:00PM
Sat-Sun: Closed

Clear Choice Technical Services of San Francisco

  • Copy Machine Maintenance
  • Copier Rentals and Leasing
  • Copier Sales
  • Copier Repair
  • Copier Lease San Francisco
  • Copy Machine Rentals
  • Blog

Copier Lease San Francisco

  • Canon Copiers
  • Copier Lease San Francisco CA
  • CopyStar Copiers
  • Gestetner Copiers
  • Konica Minolta Copiers
  • Kyocera Copiers
  • Kyocera Copiers
  • Lanier Copiers
  • NEC Copiers
  • Océ Copiers
  • Panasonic Copiers
  • Photocopier Machine
  • Canon Photocopiers
  • Copier Machine
  • Copier Machines
  • Multifunction Printers
Copyright © 2021. Copier Lease Specialist. All Rights Reserved.